||After meeting several times with the client, it was concluded that our target audience would be prospective undergraduate students who wanted to pursue degrees in technology, but also had interests in the Arts.
The look-and-feel of the site aims to be the opposite of the mostly white, sparse websites that most Georgia Tech units have that typically characterize tech-related sites. Using darker tones, and lots of images, we aim to reach the more artistic audience.
The site is divided up into several categories where felt the arts could play a role in the way Georgia Tech operates: Education, Research, Performances, Community, and Student Involvement. To reduce clicking and to align itself with websites that employ the infinite scroll concept, each category had one page that was divided up into several sections instead of the traditional multiple page approach.